With this app we want to empower individuals to adopt and maintain eco-friendly habits by providing simple, actionable steps, personalized goal tracking, and a supportive community through our app.
Time Scope: 3 Weeks
Role: UX Researcher
Challenge

Newcomers to sustainable living need to see clear, achievable eco-goals because of a lack of confidence in where to start or how to make meaningful changes. How might we create customizable action goals for users interested in sustainability in order to promote long-term eco-friendly habits.

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Process

Interviews – Conducted to explore users’ thoughts, challenges, and motivations around adopting sustainable habits, helping us uncover pain points and behavioral patterns.

Data Synthesis & Affinity Mapping – Organized insights from interviews and research by grouping common themes, allowing us to identify key user needs and trends.

How Might We (HMW) Questions – Used to reframe challenges as opportunities, guiding brainstorming sessions for potential solutions.

MoSCoW Matrix – Prioritized features by categorizing them into Must-have, Should-have, Could-have, and Won’t-have, ensuring a focused and achievable solution.

User Journey & User Flow – Mapped out the steps users take to integrate sustainable habits, helping refine app navigation and ensure a smooth user experience.

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Data from our surveys to see where people stand in their care for environment.
User journey map for Carbon Steps: Visualizing the path to adopting eco-friendly habits, highlighting key touchpoints and user motivations along the way.
We created two tasks to test with our prototype. The first task was for users to create an account and complete the onboarding process. The second was to log an action—specifically, the use of three reusable bags during a grocery store trip.
Result

Different users have different sustainability goals, so offering personalized recommendations and flexible habit tracking improves user adoption and retention and using research methods like interviews, journey mapping, and competitor analysis helped deeply understand user pain points and shape a more effective solution.

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Link to Slide Deck